It’s scary out there in the literary jungle of platforms, social media, book stores, book signing events, traditional and independent publishing. Even an agent isn’t going to save you.
Here’s a mini-course on book marketing. Anything that we can whittle down to baby steps becomes easier naturally. No difference here.
- Don’t try to do it all at once. Do three things to market your book each day. Set aside five to ten minutes a day to do these three things. And your three things don’t have to be substantial. They can be as simple as sending a ‘thank you’ note.
- Create incentive. Run a promotion on your social media and offer a prize to one lucky winner. Maybe a free book? An amazon gift card? They can become eligible by writing a review on amazon, sharing your book post on their social media and tagging you with a special code for you to follow it.
- Reach out to at least one author in your genre. Networking helps you remain current on what others are also doing in your market.
- Keep your website fresh by adding book reviews and other relevant content. Make sure your branding of yourself and your website fit the type of readers you want to reach.
- Post a comment on the blog of another author that has a similar fan base.
- Send a thank you note. Anyone and everyone who has done anything to further your writing career (from a book reviewer to a book seller) deserves a personal thanks.
- Join writing groups, critique groups, and / or book clubs. I belong to all three! www.idahowritersguild.com is one of Idaho’s most complete organizations for writers of all levels.
- Donate books to your local library. And make sure they’re autographed!
- Organize your own events to promote your books. I always have a book release party downtown in some hot spot. They’re very successful.